Yuh – The Financial Revolution That’s Making Swiss History!

GRIP was on the scene as the revolutionary Yuh app turned a new page in Swiss financial history! As the communicative force behind the groundbreaking joint venture between PostFinance and Swissquote, we are accompanying Yuh on its path to success as one of the most important players in the mobile payment sector. With compelling PR work and creative media presence, we ensure Yuh remains on everyone’s lips.

From the very first minute, GRIP took the helm of media relations and orchestrated a spectacular digital launch event during the first lockdown. We developed an inspiring communications strategy, perfectly tailored to all partners, and immediately began winning over editorial teams for the financial app of the future.

Thanks to our media connections and strategic partnerships, we secured maximum visibility across all relevant channels. Organizing numerous interviews with top business media catapulted Yuh into the spotlight of the financial world. Yuh regularly delivers exciting talking points—whether it’s the rapidly growing community or groundbreaking innovations like fractional shares, which democratize investing, or being the first bank to bring back interest rates. Today, Yuh has achieved profitability in record time, once again making waves in the media landscape—and GRIP is right in the thick of it!

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