We believe that great storytellng has the power to change the world. And that every company, every product and every person has a story to tell.
We transform content into relevant messages that effectively reach the target audience, build trust, and create lasting relationships. In this way, we strengthen brands and organizations in their positioning and development.
- Public & media relations
- Media training & spokesperson profiling
- Strategic PR concepts
- Editorial & content development
- Thought leadership & expert positioning
- PR & corporate events
- Media monitoring & analysis
Using cybersecurity content to achieve digital thought leadership!
In an era marked by rapid digitalization and escalating cyber threats, GRIP has successfully positioned Mastercard as a leading security partner within the Swiss financial sector. By crafting an innovative whitepaper on the evolving cybersecurity landscape, we have established Mastercard as a trusted thought leader—proving that strategic content lies at the heart of every successful PR campaign.
Our integrated communications strategy began with the development of a meticulously researched whitepaper, created in close collaboration with Mastercard’s own experts. This was followed by a dynamic media campaign, including a compelling press release and targeted pitching, which generated significant momentum and resulted in an impressive 37 media articles, reaching an audience of 19.8 million.
We unveiled the study’s key insights as digital assets on the Mastercard Newsroom, while strategically amplifying core messages across LinkedIn and X. The findings were also brought to life through advertorials in leading Swiss media, grounding the topic in a wider context. The white paper underpinned high-profile panel discussions at the Swiss Payment Forum, Finance Forum Liechtenstein, and Mastercard Payment Summit, and provided the basis for exclusive interviews with Mastercard’s senior spokespeople — highlighted by a remarkable CEO appearance at the Finance Forum Zürich.
