We use continuous storytelling and data-driven thought leadership campaigns to raise awareness of Mastercard's products, benefits, and services among the media and stakeholders. Furthermore, we enable a regular presence in relevant media platforms and support the topic leadership of Mastercard exponents through articles and white papers. We also disseminate the global content used for this purpose as well as the local content developed in-house via our own channels such as blogs, Twitter or the newsroom we developed ourselves.
Last but not least, we publicize Mastercard's diversity and inclusion efforts by communicating, among other things, the "EqualVoice United" engagements in Switzerland. We are currently mainly active in PR, Corporate Communications and Social Media & Content Marketing for Mastercard, but are also building up other fields in SEM.