Dani has been our Creative Director and Partner since 2015. He develops creative and design concepts that work across all channels for our clients' business and communication goals, and commissions and monitors their implementation. He completed an apprenticeship as a graphic designer and has since worked for more than 25 years in a wide variety of agencies in Switzerland and abroad and for every conceivable industry.
Giving brands a visual identity, a face
Dani gives our clients' messages, brands and products a visual identity and thus a face. From the initial ideas, he develops a coherent concept for them: the appropriate forms - logos, fonts, layouts - and colors, the corresponding images. On this basis, specialists later create uniform, effective means of communication for all channels - website, brochures, customer magazine, social media graphics, videos.
With a sketchpad and artificial intelligence
Dani, a native of Zurich, is inspired in his free time. Illustrated books and other books, photos and films constantly give him new ideas and convey trends and moods. Some things he sketches quickly in a notepad, others he tries out with the new AI applications such as Runway or Midjourney. As he says himself, a creative has to “absorb everything like a sponge and express it again in the right place”.
